Fulfillment America Inc. (FAI) is a performance-driven fulfillment service company with corporate offices and production facilities. FAI provides a broad range of fulfillment services include the e-commerce B2C and B2B fulfillment, literature, POP and other collateral materials, print-on-demand, inbound 800 services, kit assembly, pick and pack, warehousing, and logistics.
The goal was to advertise Fulfillment America's business for startups to fortune 500 companies who are in need of a reliable fulfillment company. The challenge was how would we deliver the message to our target audience? How would we spark their interest?
Creating a brochure was meant to target companies interested in warehouse storage and or thinking of switching their products to a more reliable, trustworthy fulfillment company that cares about your company's success.
During my research, I came across how clients look for companies who show they care about their product rather than the “Come buy what I’m offering so I can get rich” mentality. Instead I was able to create new context such as "The space and security your product needs" and "Extend your business with the right logistics and warehousing services". This type of context will attract the clearly defined audience and ultimately drive profitable customer action.
I carried the brand style to feel consistent with the website by creating white space effectively and including focused call outs to bring attention to the content.
These are visual banner ads that appear on websites within Google’s Display Network, which includes a vast array of partner sites.
